The correct response indicates that ratings questions in a Customer Voice survey can indeed be displayed in a variety of engaging and recognizable formats to gather feedback effectively. The inclusion of a Number, Star, and Smiley option reflects common user-friendly interfaces designed to capture respondents' sentiments about experiences, products, or services.
Numbers are straightforward, providing an easy quantifiable means for respondents to express their satisfaction levels. Stars are popular for rating scales, as they visually represent rating systems that most users are familiar with, making it intuitive for them to select their desired score. Similarly, smileys offer a more emotional engagement, allowing respondents to express their feelings in a way that is often more relatable and less clinical than strict numbers or symbols.
These three formats together enable surveys to cater to different preferences for feedback while enhancing user engagement. The other options presented may include elements that don’t align with how Customer Voice standardly formats ratings questions. Each of the alternatives might focus on visuals or metrics not commonly associated with the typical survey experience in Customer Voice, thus making them less appropriate in this context.