What are the four areas available for insights and analytics in a customer survey?

The correct answer identifies four core areas that provide insights and analytics in a customer survey context.

Survey distribution overview gives you insights into how your surveys are being distributed, including the number of invitations sent, response rates, and effectiveness in reaching your audience. This is crucial for understanding the reach of your survey efforts and ensuring that the data being collected is representative.

Survey response report encapsulates the actual responses collected from participants. By analyzing this report, you gain valuable information about how customers feel regarding your products or services, which is essential for making informed decisions based on customer feedback.

Satisfaction metrics provide quantitative measures reflecting customer satisfaction levels. These metrics could include Net Promoter Scores (NPS), Customer Satisfaction Scores (CSAT), or other calculated values that help assess overall customer sentiment and satisfaction trends.

Alerts typically serve as notifications for significant events or changes in survey data, allowing businesses to act promptly on findings. This ensures that stakeholders are informed of critical feedback or shifts in customer sentiment that necessitate immediate attention.

This comprehensive approach to gathering insights through these areas ensures that a business can evaluate and refine its customer experience effectively. The options mentioned in other answers do not capture this complete set of critical analytics needed for effective customer survey analysis.